SOTO is a menswear store that opened its doors on Berlin’s Torstrasse in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, all veterans in the menswear, fashion and media landscape, the goal for SOTO has always been to present a modern take on how a man should dress to the Berlin customer. SOTO presents a mix of American, European and Asian designers, allowing you to dress up, dress down and pretty much get the best that is out there for any occasion.
The smart mix of classic essentials, timeless fashion and the latest trends is what SOTO intends to offer to its wide range of clients and that is exactly how the store presents itself. Norse Projects, Our Legacy, nanamica are mixed with Han Kjobenhavn, Thom Browne, Acne and Dries van Noten. Nike and Common Projects sneakers and handmade Mark McNairy Brogues stand next to each other.