New York

July 12

brooklyn bridge park
Pier 5

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    Acne Studios is a Stockholm based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.

    The collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories and denim.

    Acne Studios is housed within a historic building at Lilla Nygatan 23 in the heart of Old Town in Stockholm. In addition to the Stockholm headquarters, Acne Studios operates offices in Paris, New York, London, Oslo and Copenhagen.

    Ace is a collection of individuals. We recognize the hotel’s potential to nurture real, fluid cultural communion, as a place where adventure and rootedness interact. We bring the same philosophy and attention to detail to residential, public and commercial projects, as well as branding and design consultancy. We’re emphatic about art and creation. With everything we do, we try to collaborate with and celebrate people whose work inspires us.
    The Ace team is a curious hybrid—romantics with an unswerving business savvy, easygoing yet driven. We’re not interested in cooler-than-thou design statements, but in creating with soul. As the company grows, Ace stays true to the partners’ core creative beliefs, refusing to get caught up in big-business clichés, and insisting on doing things our own way. It isn’t just lip service. We seek out independent businesses, local artisans and young talent to drive the properties’ development. We look for creative ways to be resourceful and sustainable. And we believe in a better way of doing things, no matter the scale.

    Psyop is a production company led by directors with a simple mission: to craft compelling experiences that viewers seek out and share. Celebrated for groundbreaking work across platforms, Psyop specializes in creating content led by thoughtful design and breathtaking art.  Psyop has offices in New York and Los Angeles.

    Persuade. Change. Influence.

    The Last Magazine celebrates the next generation of art, fashion, music, and culture. Published biannually in an oversized newspaper format and on, The Last serves as an artistic platform for a new wave of talent. The Last is also the place where an international group of young and connected readers come to find the latest and greatest in everything that interests them. Conceptual in both format and spirit, The Last abides by no preconceived template, establishing new rules with every issue. It’s a place for an unpredictable mix of people, places, and ideas. It’s all things new—at last.

    Founded in 2009, Three Kings FC is a Brooklyn-based football club led by Alex McWatt, Founder of Three Kings Tattoo. Named by Time Out New York as among the city’s top five tattoo studios, Three Kings is known for catering to diverse clientele through its three parlors located in Brooklyn and Manhattan. Fashion designers, musicians, artists, and devoted locals rely on Alex, his team of 17 regular artists, and an international network of guest artists to realize their ideas through this sacred form of self-expression.

    Born from a love of the beautiful game, Alex brought together a community of individuals driven by creativity on and off the pitch to form Three Kings FC.

    Complex Media is the premier multi-media platform for the most influential young male consumers. This discerning audience is driven by style, music, sneakers, sports, games, gear and girls. Complex Media initially reaches these ahead-of-trend influencers through its uniquely credible, authentic viewpoint and is further amplified by its unparalleled social influence.
    At the center of the Complex Media platform, our flagship site,, thrives as the online incarnation of the influential Complex Magazine. Proven the voice of the people that matter — Complex has become the go-to resource for the people that matter in an ever-evolving is a consumer portal into the complex lifestyle, and gives users access to the most definitive and unique content.

    Colossal Media is the largest hand paint mural and outdoor advertising company in the world. Colossal & the Sky High Murals team paints large-scale photorealistic murals, art projects, advertising campaigns and more in New York City and nationwide with a level of efficiency and precision that is unmatched.


    Founded in 2004, we’re proud of having built the hand paint market into the powerful media platform that it is today. Colossal’s portfolio includes work for Microsoft, adidas, Vans, Bushmills, Warner Brothers, Red Bull, KAWS, Twist, Kenny Scharf, MoMA PS1 & The Met.
    With our growth, we push further to challenge ourselves to improve our level of precision, and deliver a superior product. As our team continues to expand, so does the realization that what Colossal offers is much more than a process– It’s a combination of real world expertise, passion, and an amazing group of people that enables us to be the very best at what we do.  We hope to bring all of that and more to the field!

    BLK DNM is a creative project by Johan Lindeberg, launched from downtown NYC in 2011. While the name is generic (pronounced black denim), Lindeberg says that BLKDNM is more personal than anything he has created before. the brand’s product and culture reflect his true intuition, taste and lifestyle. “I wanted to create a brand of a new era, with a clear voice” lindeberg says, “and this is my personal expression.. with BLKDNM, I just want to create energy and inspire people..”

    The brand features an item-based collection. The core includes perfected classics with attitude in denim, leather and tailoring. Acessories include perfume, silk scarves and sunglasses. the product is a reflection of the BLKDNM culture. The brand is built around themes like strong, independent women; New York grunge meets Paris chic; consciousness; energy and nerve; self expression and art. Lindeberg communicates this culture with original content. He photographs all BLKDNM imagery and curates the @blkdnm instagram. and blog, which are updated with new content daily.

    BLKDNM is available in select global retailers in more than 30 countries, in addition to a blk dnm store in NYC and Stockholm. BLKDNM.COM‘s  new digital flagship e-store will launch in 2014.


    dGi Dillingers  aka dGi Management is a New York-based artist management company. Its talent, recording artists, DJs, record producers, and visual artists, are among the most critically acclaimed and in-demand in their respective genres.

    Sun West is a daylight photo studio and events loft with outdoor terrace, located on the 10th floor of 450 West 31st Street, NYC 10001.

    Two studios with over 6,300 square feet of unobstructed daylight, spacious 16 foot ceilings and dramatic views of the Hudson and Midtown provide a clean, minimal loft space that is both functional and private.

    Opening Ceremony’s participation in the Adidas Fanatic event goes back years. They are the all-time reigning champs of the “Having the Most Fun” award as well as winning “Best Uniform” 4 out of the last 5 years.

    Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to realize their unique dream. What began as a single store on a quiet street in downtown New York is now a global community with outposts in New York, London, and Los Angeles, a department store in Tokyo, a wholesale showroom, an in-house clothing line, a blog and an e-commerce site.

    Taking its name and mission statement from the modern Olympic Games, founded by Baron Pierre de Coubertin, Opening Ceremony adopts a multinational approach to retail. In addition to stocking both iconic and emerging homegrown designers, every year OC showcases the spirit and merchandise of a visiting country, transforming each store into a marketplace for exotic souvenirs and international talent. Today, OC continues to grow according to its founding principles of exploration and friendship, working with a family of contributors to forge a creative environment that reaches far beyond the fashion world.


    The collection of Standard Hotels have revolutionized the concept of innovative hospitality. Currently located in Hollywood, Downtown LA, Miami Beach, and New York, The Standard’s irreverent and playful sensibility, together with its careful consideration for design, detail and service, has had consistent global appeal for travelers and firmly established the hotels as pioneers in the industry. The brand originated with The Standard, Hollywood in 1999 on the Sunset Strip, re-defining the traditional expectations of an inexpensive hotel experience, followed by The Standard, Downtown LA in 2002, which provided a fresh take on a business hotel and became a catalyst for an urban neighborhood renaissance. The Standard Spa, Miami Beach, opened in 2006, further enhanced the brand’s offering with the creation of a holistic bayside destination spa, and The Standard, High Line, the flagship Standard in the heart of the Meatpacking District, opened late 2008 to broad critical acclaim. Most recently, The Standard, East Village opened in one of downtown Manhattan’s most exciting and culturally vibrant neighborhoods.

    The development of each Standard, both in conception and design, is determined and distinguished by its location, the historical fabric of each building, and its neighborhood. Each Standard has become intrinsic to its neighboring community, with broad appeal both from international clientele as a destination to stay, but also for local clientele for their food and beverage outlets, entertainment, wide spectrum of services and cultural programming.

    Founded in 2004 and refreshed in 2013, SK KILLERS brings together a collection of young NY artists working in photography, film, fashion and art. A conglomeration of old boys and new blood, each member having at one point worked under the reigns of photographer Steven Klein. Hard work, strong vision and the love of art and football has formed the backbone of this team. Talent is among rank both on and off the pitch, look out for this wildcard.

  • V FC

    V is an independent bimonthly magazine created in downtown New York City.

    Launched in 1999, V is a fashion, pop, art, and lifestyle publication that merges high-fashion editorial with pop cultural icons, creating a provocative aesthetic that grabs headlines all over the world. Known for its groundbreaking fashion stories and discovery of emerging talent, V has featured the work of top photographers and stylists from around the world. V also loves football!

    Established by chef and founder David Chang in 2004 with the opening of Momofuku Noodle Bar, Momofuku has grown to include restaurants in New York City, Sydney and Toronto. We have a total of eight restaurants, a bakery with multiple locations throughout New York City and in Toronto, two bars, and a Culinary Lab. Momofuku is also composed of Lucky Peach along with a new product and equipment development company called Booker and Dax. We try our best to serve delicious food. We do not currently operate a sushi bar or karaoke parlor, but appreciate the inquires.

    UNO NYC & COOL is a super-team that combines UNO NYC and COOL MANAGERS.


    UNO NYC is a cutting-edge record label that has recently celebrated it’s 3 year anniversary. During 3 years of existence UNO has proven to be beyond culturally-relevant on the world-wide scale, influencing the realms of music, fashion, art and performance. UNO’s artist roster includes Mykki Blanco, Dutch E Germ, Ian Isian, Fatima Al Qadiri, SFV Acid and Aquarian to name a few.
    COOL MANAGERS is an artist management company which represents a diverse roster including – Dev Hynes/Blood Orange, Majical Cloudz, Tim Hecker, Future Brown and Nguzunguzu.

    The Chinatown Soccer Club is a crew of artists, photographers, designers, writers, skateboarders and all-around good people who meet year-round for friendly soccer matches in New York City’s Chinatown.

    We came together back in 2002, when the World Cup in Korea and Japan inspired us to meet a few mornings a week to sharpen our dormant soccer skills.

    Since then, the CSC has grown steadily by embracing friends and acquaintances from the downtown creative community.

    A few years on, and even in the dead of winter, the love of soccer still gets us out of bed to have a kick-around before heading off to work.

    It’s the beautiful game. But most of all, it’s the friendships forged on the field.

    Barneys New York is….

    ….a mecca for discerning fashionistas and clothing connoisseurs since 1923.

    ….a Manhattan institution.

    ….a blast!

    ….an emporium of style and gorgeous products.

    ….a celebrity hangout.

    Nowhere Football Club, The FC Maroons, was formed in 2010 as Marc Jacobs Intl team for Fanatic by Marc’s Designer of Special Items, Diego Moscoso. Because of space, the team was bumped from the tournament that year, but the sponsorship resources of LVMH allowed Diego to continue building the team year round in the Bowery leagues, luring talent from everywhere and taking the name Nowhere. The FC stood in honor of the original graffiti crew FC (First Class, Fame City) founded in 1982, uptown, which served as mentors and school for dropout Diego upon landing in this fair town. Downtown stylist Simonez Wolf joined forces adding what NY truly loves most, the (F)rench in the (C)lub, and the global street style FUTURE CASUAL was born. You are welcome.

    In 2012 Nowhere FC was accepted into the Tournament and accomplished it’s first goal of upseating Opening Ceremony for Best Kit of The Tournament, while, if only for a moment, single-handedly restoring order to the world of handsomeness from the dominance of Humberto Leon’s army. In 2013 Nowhere FC became a founding team in the Fanatic weekly league, completing a perfect undefeated season while remaining still quite handsome.

    The Club is currently taking up store-front residence at 100 Forsyth, facing the half line of the Lions Gate Soccer Park in Chinatown, in ‘The Football Concierge.’ The space takes appointments with friends and fans to receive one of their custom, free jerseys, spreading handsomeness from The Low Level to The Pro Level, while continuing stubborn negotiations with the city of NY to buy the field.

    Service requests can be directed to, and The Club is currently accepting proposals from foreign investment, except Belgians.


    A platform for LowerEastSide ballers. Only Fanatics need apply.

    TheGoodLife! is a boutique creative agency and brand based in New York City specializing in activations along the intersection of action sports, entertainment, art, fashion, and of course futbol!

    Founding partners Coach Craig Wetherby and Captain Tim Brodhagen haveover 25 years combined experience creating relationships between brands, people, and products with a unique inside perspective that allows them to make connections that others cannot.

    TheGoodLife! range of services includes specialized marketing, event production, product seeding, influencer relations, advertising, creative services and beyond. Our constant focus is on keeping a brand authentic at all costs.

    TheGoodLife! FC is a reflection of our brand vision – an international group of friends and collaborators brought together by passion.

    We live by our motto: “We make it nice…”
    See you on the pitch!

    Originals is one of the 10 FANATIC Premier teams, and the players serve as adidas’ representatives within the tournament. The team coaches work out of the adidas NY office, and players are made up of a group of designers, photographers, stylists, and faces all closely tied to and friends of the brand. Originals rocks the orange and blue colorway of two of New York’s classic teams, and combines it with just enough international feel to keep things interesting. Good vibes are a must.

    KNOW-WAVE is satellite feed of downtown culture, broadcasted live and archived at It’s a platform for experimentation; a virtual and physical place for happenings conceived by OHWOW co-founder Aaron Bondaroff as the atmosphere and performance center of OHWOW gallery. From its hub in New York City, KNOW-WAVE features a no-format format of organic programming. Intentionally built to utilize the immediacy of social media platforms and the station’s website, KNOW-WAVE hosts and guests revolve around random connections that arise from their community of artists and friends.

    KNOW-WAVE, founded in 2012, occupies a storefront in the Lower East Side.  Recent additions to the movement is UKNOW-WAVE, presented in London, and KNOW-WAVE FC, a team of KNOW-WAVE’s artist and musician hosts who promote “a goal without a plan.”  #KFCLUB

    Established in 2013, The Society Management serves as the New York division of the pres­tigious Elite World network and continues a global legacy of more than four decades within the fashion industry. Through the experiences from this prolific history, The Society now embodies the next era of talent management.

    As the driving force behind the careers of Adriana Lima, Kendall Jenner, Tao Okamoto, and many other top level talents, The Society commits to helping individuals reach their full potential through encompassing service that is based on foresight.  We consider each represented individual with thorough regard, understanding purposes and needs within a unique journey – a journey in which we cultivate long term careers through positive, significant exposure and collaborations with top international publications and brand teams.

    26 Bond street.

    Tucked away in a landmarked 1830s townhouse on picturesque Bond Street, The Smile is the perfect setting for delicious food in a relaxed and cozy atmosphere. The Smile’s American/Mediterranean menu is seasonally focused and designed by executive chef and former art world caterer, Melia Marden. While popular with the lunch and coffee crowd, “the dimly lit, wood-ceilinged space feels even more charming and tavernesque at night.” The restaurant is open seven days serving breakfast, lunch, and dinner, as well as weekend brunch.

    Alife has been part of the fabric of New York City for fifteen years. Operating as a creative studio, clothing company and retail operation with stores in three countries the company is proud to be based in the Lower East Side.

    Alife FC first played in the Fanatic tournament in 2005. They joined the adidas Fanatic family once again this year by participating in the Fanatic Premier league and are happy to re-join the Fanatic tournament