The collection of Standard Hotels have revolutionized the concept of innovative hospitality. Currently located in Hollywood, Downtown LA, Miami Beach, and New York, The Standard’s irreverent and playful sensibility, together with its careful consideration for design, detail and service, has had consistent global appeal for travelers and firmly established the hotels as pioneers in the industry. The brand originated with The Standard, Hollywood in 1999 on the Sunset Strip, re-defining the traditional expectations of an inexpensive hotel experience, followed by The Standard, Downtown LA in 2002, which provided a fresh take on a business hotel and became a catalyst for an urban neighborhood renaissance. The Standard Spa, Miami Beach, opened in 2006, further enhanced the brand’s offering with the creation of a holistic bayside destination spa, and The Standard, High Line, the flagship Standard in the heart of the Meatpacking District, opened late 2008 to broad critical acclaim. Most recently, The Standard, East Village opened in one of downtown Manhattan’s most exciting and culturally vibrant neighborhoods.
The development of each Standard, both in conception and design, is determined and distinguished by its location, the historical fabric of each building, and its neighborhood. Each Standard has become intrinsic to its neighboring community, with broad appeal both from international clientele as a destination to stay, but also for local clientele for their food and beverage outlets, entertainment, wide spectrum of services and cultural programming.