In 1994, Shinsuke Takizawa was involved in motorcycles and the surrounding counter culture when he started the brand in Harajuku, Tokyo. The concept of “basic clothing created by digesting unique interpretations of elements from motorcycles, military, outdoor, trad, etc. and also suggesting this lifestyle” is the base for all products and projects which NEIGHBORHOOD is involved with, and always lives in the themes for the seasons.
Damage modification processed denim updated each season, leather jackets with the plentiful savor of motorcycles, and a wide variety of accessories
such as eyewear, interior items, motorcycle goods, and more. These are all iconic items of NEIGHBORHOOD.
The lifestyle is also broadly supported with the kid’s line NEIGHBORHOOD ONE THIRD created under the concept of making NEIGHBORHOOD items 1/3 the size.
LUKER BY NEIGHBORHOOD started in 2009 with a different approach from NEIGHBORHOOD with designs and a line up that give a feel of British influence. Further, items also include collaborations with many domestic and overseas brands along with movie couplings. The scope of activity is being broadened.
Currently, there are two flagship stores in Tokyo, NEIGHBORHOOD Harajuku and NEIGHBORHOOD Shibuya and six “HOODS” direct-shop (“Only Shop”) in Japan. Also HOODS has extended to Hong Kong and Beijing (HOODS Hong Kong and HOODS Beijing).
In addition, a first shop-in-shop NEIGHBORHOOD opened in Hankyu Men’s department store (Yurakucho, Tokyo) in August 2014, and “HOODS Seoul” opened in Korea in September 2014. NEIGHBORHOOD items are also available in multi-brand label fashion stores in Japan and International. And more upcoming projects worldwide are in progress too.